-120k views in 7 days
-Average watch time: 43 seconds
-Outcome: Multiple brand deals acquired.
Project aim: Explore new ways of editing BMW vehicles to increase ROAS (click-through) and email letter subscriptions.
Method: Venture slightly beyond past tone of voice and “visual aesthetic” to present highly engaging and exciting content for prospective BMW customers.
Achieved: Convinced nationwide marketing team to test the boundaries of BMW visual brand guidelines for reels and paid ads.
-75k views generated in 24 hours (IG)
-500k views generated in 24 hours (TT)
-One of BMWs most engaged with posts for 2025