I moved from the UK to Canada nearly five years ago, and since then I’ve embraced a culture of hard work, creativity, and collaboration to build the kind of content you see here. None of it happens in isolation — collaboration sits at the core of everything I do.

My experience spans startups, agencies, and in-house roles within large organisations, which has shaped me into a highly adaptable creative, comfortable in fast-moving and varied environments. While I take pride in the work I produce, I’m equally aware that it’s been shaped by the people around me. I’ve had the opportunity to work alongside some of the most talented creatives in the industry, learning from them and evolving that influence into a distinct voice of my own.